Privacy Policy

Terms and Conditions

Last updated: 21 August 2026

1. Introduction

These Terms and Conditions (“Terms”) govern the provision of services by Intent Consultancy (“we”, “us”, “our”), a sole trader business based in Bath, Somerset, United Kingdom, to any client (“you”, “your”, “the Client”) who engages us for SEO, AI search, Google Business Profile management, content, website, LinkedIn, or related consultancy services (the “Services”). By instructing us, signing a proposal, making payment, or otherwise engaging our Services, you agree to be bound by these Terms.

2. Definitions

• “Agreement” means these Terms together with any proposal, quote, order form, or statement of work agreed between us.
• “Services” means the SEO, AI search visibility, Google Business Profile management, local SEO, content writing, website support, LinkedIn management, AI training, and any other consultancy services we agree to provide.
• “Platforms” means third-party platforms including but not limited to Google Search, Google Business Profile, Google Maps, ChatGPT, Gemini, LinkedIn, and your website’s hosting or content management system.
• “Deliverables” means any reports, content, strategies, optimisations, or other work product we provide to you under the Agreement.

3. Our Services

We provide digital marketing and consultancy services including:

• SEO and AI search consultancy
• Google Business Profile setup, optimisation, and management
• Local SEO
• Content writing
• Website support
• LinkedIn management
• AI training

The exact scope, package, and price applicable to you will be set out in your proposal, order confirmation, or package selection on our website, and forms part of the Agreement.

4. Client Obligations

To deliver the Services, you agree to:

• Provide us with timely access to relevant accounts and platforms (including but not limited to your Google Business Profile, website CMS/hosting, LinkedIn company page, and analytics tools) as reasonably required;
• Provide accurate, complete, and up-to-date information about your business;
• Respond to reasonable requests for content, approvals, or feedback within a reasonable timeframe;
• Ensure you have the necessary rights to any content, images, trademarks, or materials you supply to us for use in the Services;
• Comply with the terms of service of any third-party Platform relevant to the Services.

Delays caused by your failure to provide access, information, or approvals may affect our ability to deliver the Services within any indicative timescale, and we will not be liable for such delays.

5. Fees and Payment

• 5.1 Fees for the Services are as set out in your proposal, package selection, or invoice, and are payable in accordance with the payment terms stated there (typically monthly in advance for ongoing/subscription services, or as otherwise agreed for one-off services such as content writing or AI training).
• 5.2 All fees are earned upon receipt and are non-refundable once work has begun, except where required by law.
• 5.3 We reserve the right to change our fees for ongoing Services, provided we give you at least 30 days’ written notice before any change takes effect. Continued use of the Services after that date constitutes acceptance of the new fees.
• 5.4 If payment is not received by the due date, we reserve the right to suspend the Services until payment is made, and may charge interest on overdue amounts at a rate of 4% above the Bank of England base rate.
• 5.5 Intent Consultancy is not currently registered for VAT, so no VAT is charged on our fees. Should this change, we will notify you and VAT will be added to invoices from that point at the applicable rate.
• 5.6 An invoice for the sum quoted will be issued to you via Xero, our accounting software. Where recurring monthly payment is agreed, you will be asked to authorise automatic collection of the invoiced amount by Stripe, our payment processor, which will then deduct that sum from your chosen payment method automatically each month.
• 5.7 You may withdraw your authorisation for automatic monthly payment collection at any time. As with cancellation of the Services generally (see Clause 6), this is done by giving Intent Consultancy no less than 30 days’ written notice, sent by email to info@intentconsultancy.com.

6. Term, Cancellation and Termination

• 6.1 Ongoing/subscription Services continue on a rolling monthly basis unless otherwise agreed in your proposal.
• 6.2 Either party may terminate an ongoing Service by giving no less than 30 days’ written notice (email is sufficient) to the other party.
• 6.3 We may suspend or terminate the Services immediately, without notice, if: you fail to pay any fees when due; you breach these Terms and do not remedy the breach within 14 days of being asked to do so; or you use the Services for any unlawful purpose or in a manner that could harm our reputation or that of any Platform.
• 6.4 On termination, you remain liable for fees incurred up to and including the effective date of termination. Fees already paid are non-refundable except as required by law.
• 6.5 On termination, we will, on reasonable request, revoke our own access to any accounts or Platforms we were granted, and cooperate reasonably with a handover, subject to any outstanding fees being settled first.

7. No Guarantee of Results

You acknowledge and agree that:

• Search engine, Google Business Profile, and AI search platform (including but not limited to Google Search, AI Overviews, AI Mode, ChatGPT, and Gemini) rankings, visibility, algorithms, and policies are controlled entirely by third parties and change without notice;
• We do not control, and cannot guarantee, any particular ranking position, level of traffic, number of leads, sales, revenue, or other outcome resulting from the Services;
• Any estimates, projections, or examples of past results we provide are illustrative only and are not a guarantee of future performance;
• We are not responsible for the effects of algorithm updates, platform policy changes, manual or automated penalties applied by a Platform, or third-party provider outages, on your visibility or rankings.

8. Intellectual Property

• 8.1 Unless otherwise agreed in writing, all Deliverables created by us as part of the Services (including but not limited to strategies, reports, and bespoke content) remain our property until payment for the relevant work has been received in full, at which point ownership (or, where applicable, a licence to use) passes to you as set out in your proposal.
• 8.2 You grant us a non-exclusive licence to use your business name, logo, and materials you supply, solely for the purpose of providing the Services (including publishing content to your Google Business Profile, website, or LinkedIn page on your behalf).
• 8.3 We retain the right to use anonymised or aggregated results and non-confidential examples of our work for our own marketing and portfolio purposes, unless you tell us in writing that you’d prefer we don’t.
• 8.4 Any accounts or profiles on Platforms (such as your Google Business Profile listing or LinkedIn company page) remain your property at all times; we act only as an authorised manager of these on your behalf and do not claim ownership of them.

9. Confidentiality

Each party agrees to keep confidential any non-public business, financial, or technical information disclosed by the other in connection with the Services, and not to disclose it to third parties except as needed to perform the Services (including to subcontractors or trusted service providers bound by similar confidentiality obligations), or as required by law.

10. Data Protection

We process personal data in accordance with UK data protection law (the UK GDPR and Data Protection Act 2018) and our Privacy Policy and Website Terms, Disclaimer and Liability. Where we process personal data on your behalf as part of the Services, we will do so only in accordance with your instructions and applicable law.

11. Limitation of Liability

• 11.1 Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded by law.
• 11.2 Subject to clause 11.1, our total liability to you arising out of or in connection with the Agreement, whether in contract, tort (including negligence), or otherwise, will not exceed the total fees paid by you in the three (3) months immediately preceding the event giving rise to the claim.
• 11.3 We are not liable for any indirect or consequential loss, loss of profit, loss of business, loss of goodwill, or loss of data, even if such loss was foreseeable.
• 11.4 We are not responsible for downtime, data loss, third-party service or hosting provider failures, or changes made by any Platform (including algorithm or policy changes) that are outside our reasonable control.

12. Indemnity

You agree to indemnify us against any claims, losses, or costs arising from content or materials you provide to us, your breach of these Terms, or your breach of any third-party Platform’s terms of service.

13. Force Majeure

Neither party will be liable for any failure or delay in performing its obligations where such failure or delay results from causes beyond its reasonable control, including but not limited to acts of God, internet or utility failures, or actions of third-party Platforms.

14. Complaints

If you are unhappy with any aspect of the Services, please contact us at info@intentconsultancy.com in the first instance so we can try to resolve the matter promptly and informally.

15. Changes to These Terms

We may update these Terms from time to time. The current version will always be available on our website. Continued use of the Services after an update takes effect constitutes acceptance of the revised Terms. We will use reasonable efforts to notify you of material changes.

16. Assignment

You may not assign or transfer your rights or obligations under the Agreement without our prior written consent. We may assign or subcontract our obligations under the Agreement, provided this does not materially reduce the standard of Service you receive.

17. Entire Agreement

These Terms, together with any proposal, order confirmation, or statement of work, constitute the entire agreement between you and us in relation to the Services, and supersede any prior discussions, representations, or agreements.

18. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

19. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales, and any disputes arising out of or in connection with them will be subject to the exclusive jurisdiction of the courts of England and Wales.

20. Contact Us

Intent Consultancy

United Kingdom

Email: info@intentconsultancy.com

Website: www.intentconsultancy.com

Intent Consultancy operates as a sole trader.

Privacy Policy and Website Terms, Disclaimer and Liability: https://www.intentconsultancy.com/privacy-policy-terms/