About Intent Consultancy

How is Intent Consultancy different from a marketing agency?

Most agencies are focused on delivering services such as website development, SEO, PPC or social media management. Intent Consultancy provides impartial advice and strategic guidance, helping businesses understand what they should do before investing in any particular solution.

Who do you work with?

We work with businesses of all sizes, from ambitious start-ups and growing SMEs through to established organisations seeking strategic guidance, independent advice and support navigating digital change.

What industries do you work with?

Our consultancy approach is applicable across most sectors, including professional services, construction, manufacturing, healthcare, technology, retail, hospitality and business-to-business organisations.

Do you work with businesses outside Bath?

Yes. We are based in Bath, but our consultancy and management services are delivered remotely, so we work with businesses across the UK. Local knowledge can be useful for regional visibility, but it is not a requirement for us to help you.

Do you work with brand new businesses with little or no online presence?

Yes. We regularly help start-ups and new businesses build their presence from the ground up, starting with the foundations that matter most and growing from there. We tailor our recommendations to where you are today and what you want to achieve.

Working With Us

Can you work alongside our existing marketing agency or digital suppliers?

Yes. In fact, many of our clients already have marketing agencies, SEO providers, PPC specialists, website developers or internal marketing teams in place.

Intent Consultancy is designed to complement and strengthen existing activities rather than replace them. We provide independent strategic guidance, helping ensure that all digital marketing efforts are aligned with the wider objectives of the business.

Our role is often to act as a trusted advisor, offering an objective perspective, identifying opportunities, reviewing performance and helping businesses make informed decisions about their online strategy.

Whether you already have marketing solutions in motion or are working with multiple suppliers, we can provide the strategic oversight and consultancy needed to ensure everything is working together effectively and delivering the best possible results.

Can you support our internal marketing team rather than doing everything for us?

Yes. Some clients want us to manage the work directly, while others prefer independent guidance and a second opinion alongside their own team or existing suppliers. We can adapt our involvement to suit how you prefer to work.

Do you offer one-off consultancy sessions?

Yes. Some clients engage us for a single consultation, while others prefer ongoing strategic support. We can tailor our involvement to suit your requirements.

Can you review our current marketing strategy?

Yes. We regularly conduct strategic reviews of websites, SEO activity, content strategies, digital visibility and wider marketing initiatives to identify opportunities, risks and areas for improvement.

Do I have to sign a long-term contract?

We keep things straightforward and commercially fair. Our aim is for you to stay because the work is delivering value, not because you are tied in. We are happy to explain the terms clearly before you commit.

How much does consultancy cost?

Every business is different, so consultancy is priced according to the scope, complexity and time required. Following an initial discussion, we provide a clear proposal outlining the recommended approach and associated costs.

Our Services

Do you provide SEO consultancy?

Yes. We help businesses understand their current search visibility, identify opportunities for improvement and develop strategies that strengthen their presence within search engines and AI-driven platforms.

What is included in your Google Business Profile management?

We manage and improve your Google Business Profile so your business looks professional and appears more prominently when local customers search on Google. Depending on the package, this can include regular posts, service and image updates, review support, profile monitoring and a simple monthly performance update. Higher packages add basic SEO, on-page website improvements and website content updates.

Do you build websites?

No. Our role is to provide strategic consultancy and recommendations. This allows us to remain independent and focus solely on what is best for the client. Where required, we can advise on website requirements and help evaluate potential suppliers.

Do you write content for websites?

Yes. AI-powered content writing is included within all our standard marketing packages. We can also provide content writing as a standalone service for just £15 per page.

We create website pages, service pages, location pages, blogs, articles and frequently asked questions based on what your potential customers are genuinely searching for online.

AI helps us research search behaviour, keywords, common questions and emerging trends across Google and leading AI platforms. Every page is then reviewed and refined by a human to ensure it is clear, natural and suitable for your business.

Is your content automatically generated by AI without human oversight?

No. We use AI to support research, identify and create genuine search opportunities, but every page is reviewed and refined by a human.

Our aim is to create professional, useful and natural content, not low-quality automated text or keyword stuffing.

How much does your website content writing cost?

Standalone website content writing costs just £15 per page. Content writing is also included within all our standard marketing packages.

What types of content can you create?

We can create website pages, service pages, location pages, articles, blogs and frequently asked questions.

Can you help manage and respond to reviews?

Yes. Reviews are one of the strongest trust signals a local business has. As part of our Google Business Profile management, we can support you with encouraging reviews and responding to them professionally, which helps your reputation and your visibility.

Google and Local Visibility

Why does my Google Business Profile matter?

For a local business, your Google Business Profile is often the first thing a potential customer sees. It shows your name, location, opening hours, reviews and photos, and it feeds the local map results when someone searches for a service near them. A complete, accurate and active profile helps you appear when nearby customers are searching, and it gives people the information they need to choose you.

Do I need a website to benefit from Google Business Profile management?

No. Many small businesses attract enquiries through their Google Business Profile alone. A website strengthens your credibility and gives customers more information, but a well-managed profile can still help you get found and contacted without one.

What is the difference between SEO and Google Business Profile management?

Google Business Profile management focuses on how your business appears in local Google results and on the map. SEO is broader and works on how your website ranks across search results for the terms your customers use. The two work well together, and our higher packages combine both.

What is the difference between local SEO and general SEO?

Local SEO focuses on helping you appear when customers search for a service in a particular area, including in the map results and your Google Business Profile. General SEO works on your visibility across search more broadly. Businesses that serve a local area usually benefit most from a strong focus on local SEO.

What is a citation and why is consistency important?

A citation is any mention of your business name, address and contact details on another website or directory. When these details are consistent everywhere they appear, it helps search engines and AI platforms trust that your information is accurate, which supports your local visibility. Inconsistent details can work against you.

My rankings have dropped. Can you help me understand why?

Yes. Rankings can fall for many reasons, including search engine updates, technical issues, stronger competitors or changes to your website. We can review your situation, identify the most likely causes and recommend the most sensible way to recover.

Do you guarantee first-page rankings on Google?

No, and we would be cautious of anyone who does. Search rankings are influenced by many factors outside any provider's control, including how competitors behave and how search engines update over time. What we can promise is honest, evidence-based work and clear reporting on the progress we make.

AI Search and GEO

What is AI search and why does it matter for my business?

AI search refers to the way people increasingly find information and recommendations through platforms such as ChatGPT, Gemini, Claude and Google AI, rather than only through a traditional list of links. More customers are asking these tools for suggestions, so being understood and recommended by them is becoming an important part of getting found.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the process of helping businesses improve how they are understood, referenced and recommended by AI-powered platforms such as ChatGPT, Gemini, Claude and Microsoft Copilot.

Is GEO replacing SEO?

No. SEO remains an important part of online visibility. GEO complements and strengthens SEO by helping businesses adapt to the way people increasingly discover information through AI-driven platforms and conversational search experiences.

Is SEO still worth investing in now that AI search is growing?

Yes. Traditional search remains a major way people find businesses, and much of the trust and authority that supports good SEO also helps you appear in AI-driven results. Rather than choosing one over the other, the sensible approach is to strengthen both.

Can you help with AI search visibility?

Yes. One of our specialist areas is helping businesses understand how AI-powered platforms discover, interpret and recommend information. We provide practical guidance to help organisations improve their visibility within this rapidly evolving landscape.

How can my business be recommended by ChatGPT, Gemini or Google AI?

These platforms tend to favour businesses that clearly demonstrate expertise, relevance and trust, and that are consistently referenced across credible sources. We help you strengthen those signals so your business is more likely to be recognised and recommended when people ask for a provider like you.

Why is user intent so important?

Modern search engines and AI systems are becoming increasingly effective at understanding what users mean rather than simply matching keywords. Businesses that align their content, messaging and digital presence with genuine user intent are more likely to achieve stronger visibility and engagement.

Standard vs Advanced Packages: What's the Difference?"

Here is a clear explanation of what separates the two ranges.

The simplest way to think about it

The Standard packages are about maintaining and gently improving your online presence at a low monthly cost. The Advanced packages are about actively growing it. One keeps you tidy, accurate and visible locally; the other sets out to win you significantly more visibility across a much wider area and across AI platforms too.

Who each is built for

The Standard packages (£50 to £95 a month) are aimed at smaller, local businesses that want affordable, practical help keeping their Google Business Profile, website and local presence accurate, active and professional. They are not designed to compete across a large number of services, products, locations or highly competitive search terms.

The Advanced packages (£150 to £1,050 a month) are aimed at more ambitious businesses that want to actively increase their exposure, including larger websites, competitive industries and companies targeting multiple locations or a national audience.

How the pricing logic differs

This is one of the clearest distinctions. The four Standard packages are priced by which combination of jobs you get: Google Business Profile management, Local SEO and website updates, mixed and matched from £50 to £95.

The ten Advanced packages are priced instead by scale, specifically the number of key phrases, or customer searches, being targeted. They run from 5 key phrases at £150 a month up to 1,000 key phrases at £1,050 a month. The bigger the package, the more services, products, questions and locations they can chase on your behalf, and the wider the geographic reach, stepping up from local, to town, city, county and eventually national.

What the Advanced packages do that the Standard ones do not

Every Advanced package still includes Google Business Profile management and Local SEO, so think of the Standard work as the foundation that the Advanced work is built on top of. What Advanced then adds is far deeper and more proactive:

Deeper research and on-site work, including detailed keyword and customer-search research, competitor analysis, new service and location pages, technical SEO, FAQs and internal linking improvements, rather than the basic on-page tweaks in the Standard tiers.

Off-site authority building, which barely features in the Standard packages. This is work done away from your website to build credibility: digital PR, outreach, quality business listings, and earning trusted mentions and links.

A genuine focus on AI search visibility. The Advanced packages actively create AI-focused content and work to get your business recognised, mentioned and recommended by platforms such as ChatGPT, Google Gemini, Claude and Microsoft Copilot. They call this AI Optimisation, or AIO, and they track it by measuring where your brand is mentioned and where specific pages are cited across AI tools. The Standard packages do not offer this.

Detailed monitoring and monthly reporting, written in plain English, covering the work completed, ranking improvements, traffic, visibility and recommended next steps. The Standard packages include only general monitoring and a simple monthly update.

Standard is a maintenance-and-light-improvement service for local businesses on a budget. Advanced is a full growth campaign, scaled by how many searches you want to target, that reaches beyond local Google into competitive markets and AI search, with proper authority-building and reporting behind it. The Advanced range effectively contains everything the Standard range does, then builds a much larger campaign on top.

One small thing worth noting for consistency: the Standard page describes the second job as "Local SEO" throughout, while the Advanced tiers vary the wording (Town, City, County, National and Local SEO) to signal reach. That is helpful, but it may be worth a short line on the site explaining that the geographic label simply reflects the scale of the package, so customers are not left guessing.

How much of my time will LinkedIn management take?

Very little. The service is fully managed, so we handle the writing, posting, monitoring and reporting for you. For personal profile work we may occasionally check a detail or a fact with you, but the day-to-day running sits with us. The idea is that your presence stays active and professional in the background while you get on with running your business.

Do you write the posts, or do I?

We do. Every post is written and reviewed by a human, then shaped around your business, your goals and the audience you want to reach. Nothing is automated or pulled from a generic template. If you would like to approve posts before they go live, or suggest topics you want covered, we are happy to work that way.

Can you manage my personal profile as well as the company page?

Yes. Our Company Page and Personal Profile package covers both, which suits owners and leaders who want to build personal authority alongside their brand. In practice, a well-run personal profile often does more to open conversations than a company page alone, because people connect with people.

What does "personal profile optimisation" actually involve?

It means making sure your profile presents you clearly and credibly: a strong headline, an About section that explains what you do and who you help, and the right detail in your experience and skills. The aim is that anyone landing on your profile quickly understands your expertise and how to get in touch.

Is there a minimum contract?

No. All packages are rolling monthly with no long-term contract. We would rather earn your business each month by doing good work than tie you into a lengthy agreement.

How will I know it is working?

You will receive a plain-English monthly performance update. Rather than burying you in raw numbers, we explain what has happened, what it means and what we suggest next. If something is not working as well as we would like, we will tell you and adjust.

What if I need more than the standard packages offer?

That is no problem. If you have several profiles to manage, multiple team members involved, or a specific campaign in mind, we can build a bespoke package around your requirements. Any additional costs are always discussed and agreed with you before any work begins.

Why does a LinkedIn presence matter for my business?

Buyers, partners and referrers increasingly check LinkedIn before making contact, and what they find shapes the impression they form. A clear, active presence signals that your business is credible, current and worth engaging with. It also reinforces the expertise shown across your website and Google presence, helping customers, search engines and AI-driven platforms recognise your authority.

Results and Reporting

How quickly will I see results?

It depends on your market, your starting position and how competitive your sector is. Some improvements, such as a better-presented profile or increased local visibility, can show relatively quickly. Stronger search rankings usually build over a longer period. We are always honest about what is realistic rather than promising overnight results.

How do you measure whether the work is making a difference?

We focus on measures that reflect real commercial value, such as improvements in visibility, local prominence, website traffic and enquiries, rather than vanity metrics on their own. You receive clear reporting so you can see how your campaign is progressing.

Will you keep me informed about what you are doing?

Yes. We believe in being transparent. You receive a regular update or report, written in plain English, that explains the work completed, the progress made and our recommendations going forward. If anything is unclear, we are always happy to talk it through.

Do you provide practical AI training for businesses?

Yes. We provide practical AI training designed to help business owners and teams use artificial intelligence confidently, safely and effectively.

Training can be tailored around your company, team and everyday working practices.

Is AI training available remotely or onsite?

Yes. Training can be delivered live online or in person at your business premises.

Remote training costs £300 for a half day or £500 for a full day.

Onsite training costs £500 for a half day or £800 for a full day.

How many people can attend the AI training?

Our standard training prices cover groups of between 1 and 10 people.

Training for larger groups, multiple departments or more specialised requirements is available through a bespoke quotation.

What are the AI training times?

Half-day training can be delivered from 9:30am to 12:30pm or from 1:30pm to 4:30pm.

Full-day training runs from 9:30am to 12:30pm and 1:30pm to 4:30pm, with a one-hour lunch break.

Are there any additional costs for onsite AI training?

Depending on your location, additional travel, accommodation or overnight expenses may apply. Any additional costs will always be discussed and agreed before the training is booked.

How do I get started?

The first step is a conversation. We take the time to understand your business, your objectives and your challenges before recommending the most appropriate consultancy approach to help you move forward with confidence.