Intent Consultancy provides independent strategic consultancy to help businesses improve their online visibility, strengthen their digital presence and make more informed marketing decisions. We focus on guidance, planning and strategy rather than implementation.

How is Intent Consultancy different from a marketing agency?

Most agencies are focused on delivering services such as website development, SEO, PPC or social media management. Intent Consultancy provides impartial advice and strategic guidance, helping businesses understand what they should do before investing in any particular solution.

Can you work alongside our existing marketing agency or digital suppliers?

Yes. In fact, many of our clients already have marketing agencies, SEO providers, PPC specialists, website developers or internal marketing teams in place.

Intent Consultancy is designed to complement and strengthen existing activities rather than replace them. We provide independent strategic guidance, helping ensure that all digital marketing efforts are aligned with the wider objectives of the business.

Our role is often to act as a trusted advisor, offering an objective perspective, identifying opportunities, reviewing performance and helping businesses make informed decisions about their online strategy.

Whether you already have marketing solutions in motion or are working with multiple suppliers, we can provide the strategic oversight and consultancy needed to ensure everything is working together effectively and delivering the best possible results.

Do you build websites?

No. Our role is to provide strategic consultancy and recommendations. This allows us to remain independent and focus solely on what is best for the client. Where required, we can advise on website requirements and help evaluate potential suppliers.

Do you provide SEO consultancy?

Yes. We help businesses understand their current search visibility, identify opportunities for improvement and develop strategies that strengthen their presence within search engines and AI-driven platforms.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the process of helping businesses improve how they are understood, referenced and recommended by AI-powered platforms such as ChatGPT, Gemini, Claude and Microsoft Copilot.

Is GEO replacing SEO?

No. SEO remains an important part of online visibility. GEO complements and strengthens SEO by helping businesses adapt to the way people increasingly discover information through AI-driven platforms and conversational search experiences.

Why is user intent so important?

Modern search engines and AI systems are becoming increasingly effective at understanding what users mean rather than simply matching keywords. Businesses that align their content, messaging and digital presence with genuine user intent are more likely to achieve stronger visibility and engagement.

Can you help if we already have a marketing agency?

Absolutely. Many businesses engage Intent Consultancy to provide an independent perspective alongside their existing agency, internal marketing team or digital suppliers.

Can you review our current marketing strategy?

Yes. We regularly conduct strategic reviews of websites, SEO activity, content strategies, digital visibility and wider marketing initiatives to identify opportunities, risks and areas for improvement.

How much does consultancy cost?

Every business is different, so consultancy is priced according to the scope, complexity and time required. Following an initial discussion, we provide a clear proposal outlining the recommended approach and associated costs.

Who do you work with?

We work with businesses of all sizes, from ambitious start-ups and growing SMEs through to established organisations seeking strategic guidance, independent advice and support navigating digital change.

Can you help with AI search visibility?

Yes. One of our specialist areas is helping businesses understand how AI-powered platforms discover, interpret and recommend information. We provide practical guidance to help organisations improve their visibility within this rapidly evolving landscape.

What industries do you work with?

Our consultancy approach is applicable across most sectors, including professional services, construction, manufacturing, healthcare, technology, retail, hospitality and business-to-business organisations.

Do you offer one-off consultancy sessions?

Yes. Some clients engage us for a single consultation, while others prefer ongoing strategic support. We can tailor our involvement to suit your requirements.

How do I get started?

The first step is a conversation. We take the time to understand your business, your objectives and your challenges before recommending the most appropriate consultancy approach to help you move forward with confidence.